Press
Find the latest updates on MGG in the global press.
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Jun 27, 2025
The Ski Podcast
250: Is Ski Ballet back?
Today we focus on the new ski season in Australia and New Zealand, especially the new chairlift in Perisher and ski area extension in Cardrona. Plus could ski ballet be making a comeback? We find out about this iconic sport from the 80s.Read article -
Apr 04, 2025
FACES
Midnight Check-in by Patrycja Pioch
An editorial in FACES magazine, featuring various MGG sweaters.Read article -
Mar 31, 2025
Ski Club of Great Britain
Testing MGG Lyngen Touring Shell Pro Jacket 2.0 and Teton Pro Pants 3.0
When I was invited to a bucket-list trip to Norway, I knew I needed a jacket that would stand up to the rugged terrain and cold temperatures of the Arctic Circle.Read article -
Mar 29, 2025
24 heures
Les romantiques du ballet à skis appellent à sa résurrection
La discipline enterrée après les JO de 1992 connaît une seconde jeunesse grâce à des événements comme celui qui a eu lieu en mars à Verbier.Read article -
Mar 28, 2025
Ski Club of Great Britain
Discover the MGG Winter Waltz 2025 in Verbier
On Saturday 1st March in Verbier, Switzerland, MGG ran the second edition of their newly titled MGG Winter Waltz event, and it was one for the ages!Read article -
Mar 14, 2025
Oldschoolers.com
Ski Ballet: Dancing on the Edge with MGG
Welcome to the wonderful world of Ski Ballet! A once-popular discipline that merged acrobatic tricks with gymnastic flicks, and dance-like elegance, creating an Olympic spectacle that captivated...Read article -
Mar 11, 2025
Powder.com
New Film Confirms Ski Ballet is “Alive and Well”
A new film chronicling the history of ski ballet coupled with a release party confirms the unique discipline of skiing is very much alive and well.Read article -
Mar 01, 2025
PlanetSki.eu
Ski Ballet Documentary Premieres in Verbier
Verbier hosts the MGG Winter Waltz and the Swiss première of Dancing on the Edge: A Ski Ballet Story. The documentary screening begins at 13:00 at Cinéma de Verbier, followed by a…Read article -
Feb 28, 2025
Canal 9
Le ski ballet s’offre une dernière danse à Verbier
Skis et combinaisons fluo seront de sortie ce week-end à Verbier, pour le grand retour du ballet à ski. Les champions de la discipline, disparue dans les années 2000, se retrouvent pour la sortie...Read article -
Jan 29, 2025
Ski Club of Great Britain
MGG: Ballet’s Back. Again.
For the 23/24 season, Swiss clothing brand MGG (www.mgg.ski) launched its Ballet’s Back campaign, accompanied by a mesmerising film. Following the huge success of this campaign, MGG ran an event in...Read article -
Jan 21, 2025
Sports Illustrated
4 Winter Sports You’ve Probably Never Heard of but Definitely Should Take Note
Creativity is key when it comes to keeping yourself entertained during the snowy season.Read article -
Jan 18, 2025
Advnture.com
Dust off your skinny skis, haul out your silver jumpsuit – ski ballet is making a comeback
You know that scene in the ski movie Hot Dog where the fierce rivalry between Harkin and Rudicomes to a head in an intense ski ballet competition, each free skier vigorously competing for gold...Read article -
Jan 17, 2025
PlanetSki.eu
Retro Verbier Looks to the Future
Now, here’s a topic for discussion on that next cold chairlift or gondola: Is there a ski resort anywhere in the world which presents two such contrasting images to outsiders as Verbier?Read article -
Oct 21, 2024
Downdays.eu
If you’ve been avoiding that Japan trip, don’t watch this
Our friend Charlie Cazalet from Verbier just sent over this moody clip of his trip to Japan last year, and it’s too good not to share.Read article -
Apr 15, 2024
Powder.com
Ski Ballet Makes (Another) Comeback At Verbier, Switzerland
Ski ballet was a dazzling display of finesse, control, and extreme skiing in a new way--until it stopped abruptly in the early 2000's. Now, it's back.Read article -
Dec 15, 2023
Ski Club of Great Britain
The New MGG Radical Transparency Label
Back in November, we couldn’t wait to share with you news about our new Ski Ballet campaign, and we hope very much that you enjoyed the images and film that have made this latest MGG campaign such...Read article -
Dec 09, 2023
Oldschoolers.com
4 reasons we love MGG’s new ski sweater collection
Can you ever have too many jumpers? We are always on the hunt for classic winter sportswear, and were particularly intrigued when MGG announced that they were launching a new collection of merino...Read article -
Dec 08, 2023
Oldschoolers.com
The Ultimate Oldschoolers Gift Guide
From stocking stuffers to ski slope classics, here are our top gift ideas this season for people who admire the oldschoolers as much as we do...Read article -
Nov 21, 2023
Powder.com
The Lost Sport Of Ski Ballet Makes A Triumphant Comeback
There are sports, and then there are sub-sports. Like surfing and tandem surfing (where a man rides a wave holding a woman on his shoulders so the two can perform gymnastic-like stunts during...Read article -
Nov 21, 2023
BBC Radio 5 Live
BBC Radio 5 Live Breakfast - Ballet’s Back Interview
On the morning of Tuesday 21st November 2023, our CEO & Founder Tom Bata, and Annika Johansson, one of the two stars of our BALLET’S BACK film, were interviewed live on BBC Radio 5 Live Breakfast!Read article -
Nov 13, 2023
Ski Club of Great Britain
Ballet’s Back!
Swiss apparel brand MGG (www.mgg.ski), well known for its unique and unrivalled approach to radical transparency, has launched its new 23/24 campaign: Ballet’s Back, accompanied by a mesmerising film.Read article -
Nov 12, 2023
SkiTheWorld.com
Ballet Skiing is Back
Ballet skiing combines the grace of dancing on snow, with awe-inspiring spins, flips, and ski control, all of which remain eye-wateringly extreme, decades on.Read article -
Nov 09, 2023
Oldschoolers.com
MGG’s Bringing Ski Ballet Back!
“Worm Turn”, “Slow Dog Noodle”, “Outrigger” - you heard right - ski ballet is back! A discipline popularised in the 80s by the likes of Wayne Wong, Scott Brooksbank...Read article -
Jan 05, 2023
Downdays.eu
Reviewed: MGG Lyngen Touring Shell Pro Jacket
FOUNDED IN 2019 IN VERBIER, MGG IS ONE OF THE NEWEST OUTERWEAR MANUFACTURERS ON THE MARKET. While they haven’t been around so long, MGG have already distinguished their brand with a focus on...Read article -
Sep 14, 2022
Newschoolers.com
2023 MGG Ski Gear
MGG, out of Verbier Switzerland, was founded on two core principles; producing premium ski gear from the highest quality materials currently available, without cutting any corners. They pride...Read article -
May 02, 2022
Forbes
How The Ski And Snowboard Industry Is Changing In 2022 (And What Comes Next)
The 2021-22 snow season is just about closed, with a few resorts that have been on the right side of the weather extending their lift hours to take advantage of the lingering snow. It was a season...Read article -
Feb 07, 2022
Downdays.eu
The Nendaz Backcountry Invitational: An unexpected masterpiece
Sometimes it’s better to have low expectations coming into things. If they don’t go as well as planned, you won’t be disappointed. When they do turn out well, you’re that much happier with the...Read article -
Feb 05, 2022
Newschoolers.com
Nendaz Backcountry Invitational - The triumphant return of the backcountry freestyle comp
Pulling off any kind of event is more difficult than you ever imagine it could be when you start out down that road. Pulling off a backcountry (freestyle) event during a pandemic AND a snow drought...Read article -
Feb 04, 2022
Downdays.eu
Preview: Nendaz Backcountry Invitational 2022
Is there anything better than a good old fashioned backcountry huckfest? We think not. One of the best in Europe—the Nendaz Backcountry Invitational—returns this weekend, hosted by Mont Gele Gear...Read article -
Feb 04, 2022
20 Minutes Online
Les meilleurs athlètes de la scène freestyle se retrouvent au Plan du Fou
J-1 pour le Backcountry. L'événement organisé pour la deuxième année consécutive, avec comme parrain la légende américaine du freeski Tanner Hall, détenteur de sept médailles d’or aux X-Games, qui...Read article -
Feb 03, 2022
skipass.com
Le Nendaz Backcountry Invitational hosted by Tanner Hall + MGG confirmé pour samedi!!
Le comité d'organisation de la Nendaz Freeride a attendu plus de deux semaines pour lancer la 2e éditon du Backcountry Invitational. Grâce aux récentes chutes de neige et aux transferts de vent de...Read article -
Dec 24, 2021
Ski Club of Great Britain
Bright and Bold – Mont Gele Gear® and a Commitment to Sustainability
There is always something interesting about a box turning up at your door. Partly the excitement as to what might be inside, despite knowing full well having ordered it only a couple of days prior.Read article -
Nov 25, 2021
Mountain Life Media
Radical Transparency: Mont Gele Gear
This year, sustainable ski and winter apparel brand Mont Gele Gear® teamed up with renowned photographer Matt Holyoak to create a campaign highlighting the real costs behind their clothing.Read article -
Nov 16, 2021
The Scotsman
Edinburgh Uni graduate’s plan to green the ski gear industry
Thomas A Bata set up Mont Gele Gear with the goal of being completely transparent with consumers about how its products are made – and now he’s challenging the world’s major ski brands to follow...Read article -
Nov 12, 2021
GQ Magazine
Mont Gele Gear is the transparent port of call for your ski travel agenda
An appreciation for the finer things in life is something we’ve gained over the past year. But “finer” doesn’t necessarily allude to a high price tag. Rather, it alludes to a quality-driven...Read article -
Oct 11, 2021
Newschoolers.com
Catching Up With Tanner Hall: Rehab, New Sponsors and the State of Skiing
While out at the High Five Festival in Annecy I sat down with Ski Boss himself to catch up on the progress of his rehab, talk about his new outerwear sponsor, Mont Gele Gear®, and get an insight...Read article -
Oct 11, 2021
Newschoolers.com
2022 Mont Gele Gear® Ski Gear
Mont Gele Gear®, out of Verbier Switzerland, was founded on two core principles; producing premium ski gear from the highest quality materials currently available, without cutting any corners...Read article -
Sep 25, 2021
skipass.com
Le Nendaz Freeride Backcountry Invitational revient en 2022 avec la légende du freeski Tanner Hall!
Après le magnifique succès de la première édition organisée à huis clos en plein Covid l'hiver passé, la deuxième édition du BC Invitational se déroulera en public du 21 janvier au 6 février 2022 à...Read article