Our Story

OUR STORY 1
OUR STORY 2

MGG was founded on a promise of quality, an obsession with radical transparency, and a commitment to long term sustainability.

Mindful of fast changing attitudes in the industry and witnessing first hand the effects of climate change at the summit of Mont Gelé in January 2019, we set out to build MGG as a brand with a difference.

Quality, not quantity

When we first approached our manufacturers, we asked them to think outside the box and work with us to produce beautifully designed and technically superior gear, with an attention to detail and level of quality rarely seen in the industry. The result is that the cost price of some of the gear that we have for sale exceeds the retail price of a great deal of apparel sold by other brands. We also manufacture in far smaller quantities than our competitors, which ensures that we’re able to minimise waste.

Radically transparent from Day Zero

The global apparel industry has been under the spotlight for many years, due to the negative impact that it has on the environment and society. When founding MGG, our aim was to create a new kind of brand that actively recognises and acknowledges its environmental and social impact from the very beginning, and which does everything within its power to minimise this impact, while creating value for its customers, and the suppliers and communities with which it partners.

With this in mind, for this 2023/24 season, we finally achieved what we believe is a world first: With considerable difficulty, we succeeded in integrating a new Radical Transparency Label within the lining of all our new Denali and Lyngen series jackets! Taking strong inspiration from food labelling, we’ve packed in as much information and data about these products as is feasibly possible, within the given size constraints. We’re super excited about this new project, and we hope to expand it into future products in due course.

Price vs Cost

We want you to understand everything about your purchase, and not just the financial cost of our manufacturing and operations. Globally, the apparel industry is the 4th highest consumer of raw materials and water, and the 5th highest producer of greenhouse gas emissions. Furthermore, working condition transparency is sorely lacking. The environmental and social costs of our industry must not be ignored, and we’ll therefore continue to build on our Price vs Cost transparency initiative.

Fair working conditions

Fair working conditions for our own employees and our suppliers’ employees are a cornerstone of our brand values and ethos. Our premium quality gear is produced by people in Europe, only. We strongly believe in European manufacturing talent, as well as the capacity of its clothing manufacturing infrastructure to evolve and become increasingly more sustainable. In order to maintain and continually improve on the high standards that we’ve set ourselves, we require that all our suppliers adhere to our MGG Supplier Workplace Code of Conduct (where they don’t already have their own).

100% made in Europe

While the vast majority of our competitors produce either some or all of their products in developing countries, we take pride in manufacturing 100% of our final products in Europe. This approach allows us to ensure the premium quality of our products, to work in close cooperation with our suppliers, to guarantee that our suppliers’ employees enjoy fair working conditions, and to monitor our suppliers’ environmental impact.

Carbon neutral

An in-depth assessment of the carbon footprint of our wider business operations, and also a strategy to reduce up and downstream greenhouse gas emissions, will take time to implement. We’re continuing to work on this in close cooperation with our suppliers and experts. For now, however, we’re reducing our greenhouse gas emissions with carbon offsetting. In partnership with Forestmatic, we’re planting a new tree in the tropics in Uganda with every single online and offline order, so as to fully offset the carbon footprint of every product that we sell.

Give back initiative

Our Off Piste . On Course give back initiative combines circularity and a social cause. When you’ve had enough wear out of your old gear, you can either leave it at our Verbier Store, or send it to us. We then work with charities such as Riders for Refugees to ensure that your donations will be distributed to people who are less fortunate than ourselves, and who need warm clothing every day to live and work.

Our Team

Tom Bata wo background

Tom Bata

CEO & Founder

Lifelong mountain sports enthusiast with experience living and working on three continents. I learned how to ski before I could walk, and I’ve been skiing in Verbier since childhood. I held various marketing and management roles in the fashion industry before taking the MGG leap.

Paola Colleoni cropped

Paola Colleoni

Merchandising Director

Lover of the great outdoors and a keen skier, hiker, and windsurfer. I have an extensive background in retail merchandising and finance, and spent almost seven years working in Australia, before returning to Italy in late 2020 to co-found my own brand.

Charlie Cazalet wo background

Charlie Cazalet

Commercial Director & Co-Founder

Freeski obsessed Japanophile, surfer, golfer, photographer, fly fisher, guitarist, and Hendrix superfan. Happiest when embracing RV life and ski touring deep in the Hokkaido backcountry. Lawyer in a distant former life, and then I saw the light.

Friedi Feige wo background

Friedi Feige-Bata

Sustainability Manager

Sustainability guru with a background in infectious disease microbiology and public health. I’ve lived on three continents and am happiest when outside enjoying nature, biking, hiking, or making the most of snow in the mountains.

Patrik Pavlicek wo background

Patrik Pavlíček

COO & Head of Design

Born in Prague, I’ve worked in the design and fashion industry for the past 18 years. With my background in international fashion, I’ve overseen collaborations in Europe and the Far East, which gives me a unique perspective. My pastimes include travelling, golf, opera, and snowboarding.

Rohit Chandra Mouli wo background

Rohit Chandra Mouli

Sales Director & Co-Founder

An adaptable multicultural technophile, with a passion for freeriding, football, and digital marketing. I want to make a meaningful contribution to the teams that I support, and to know that the work I’m doing is having a positive impact. Paradise doesn’t have to be tropical!

Tomas Vojtas wo background

Tomáš Vojtas

Graphic & Fashion Designer

Graphic and fashion designer with more than 17 years’ expertise in sport and streetwear. I particularly enjoy the connection between nature and design. I’m also a keen photographer and snowboarder, and like to spend as much time as possible up in the mountains.

Thibaut Lampe wo background

Thibaut Lampe

In-House Creative Lead

A mountain goat with a camera. Whether I’m skiing, climbing, alpine climbing, or ice climbing, I’m always looking for ways to interact with majestic peaks. When not hidden away in my studio, you’ll find me tangled up in ropes, or exploring unthinkable ledges in search of the perfect angle.

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