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    Our Story


    Mont Gele Gea was founded on a promise of quality, an obsession with radical transparency, and a commitment to long term sustainability.

    Mindful of fast changing attitudes in the industry and witnessing first hand the effects of climate change at the summit of Mont Gelé in January 2019, we set out to build MGG as a D2C brand with a difference.

    Quality, not quantity

    When we first approached our manufacturers, we asked them to think outside the box and work with us to produce beautifully designed and technically superior gear, with an attention to detail and level of quality rarely seen in the industry. The result is that the cost price of some of the gear that we have for sale exceeds the retail price of a great deal of apparel sold by other brands. We also manufacture in far smaller quantities than our competitors, which ensures that we’re able to minimise waste.

    Radically transparent from Day Zero

    The global apparel industry has been under the spotlight for many years, due to the negative impact that it has on the environment and society. When founding MGG, our aim was to create a new kind of brand that actively recognises and acknowledges its environmental and social impact from the very beginning, and which does everything within its power to minimise this impact, while creating value for its customers and the suppliers and communities with which it partners.

    Price vs Cost

    We want you to understand everything about your purchase, and not just the financial cost of our manufacturing and operations. Globally, the apparel industry is the 4th greatest consumer of raw materials and water, and the 5th greatest producer of greenhouse gas emissions. Furthermore, working condition transparency is sorely lacking. The environmental and social costs of our industry must not be ignored, and so, this season, we’re launching our Price vs Cost transparency initiative.

    Fair working conditions

    Fair working conditions for our employees and suppliers are a cornerstone of our brand ethos. Our premium quality gear is produced by people in Europe, only. We strongly believe in European manufacturing talent, as well as the capacity of its clothing manufacturing infrastructure to evolve and become increasingly more sustainable.

    100% made in Europe

    While 60% of all clothing sold in the EU is produced abroad (mostly in Asia), we take pride in manufacturing 100% of our products in Europe. Such an approach allows us to ensure the premium quality of our products, to work in close cooperation with our suppliers, to guarantee that our suppliers’ employees enjoy fair working conditions, and to monitor our suppliers’ environmental impact.

    Carbon neutral

    An in-depth assessment of the carbon footprint of our wider business operations, and also a strategy to reduce up and downstream greenhouse gas emissions, will take time to implement. We will work on this in close cooperation with our suppliers and experts. For now, however, we’re reducing our greenhouse gas emissions with carbon offsetting. In partnership with Forestmatic, we’re planting a new tree in the tropics in Uganda with every single online and offline order, so as to fully offset the carbon footprint of every product that we sell.

    Give back initiative

    Our Off Piste . On Course give back initiative combines circularity and a social cause. When you’ve had enough wear out of your old gear, you can send it to us, and we’ll make sure that it will be sent on on to a charity operating in cold, high-altitude climates, such as the Himalayas or the Andes, where people less fortunate than ourselves need warm clothing every day to live and work.


    Come and visit us at our flagship store in Verbier! Our store stocks our entire range (subject to availability), we have a coffee bar serving the freshest roasts in conjunction with The Goodlife Coffee Company, and we’ve also got a gallery exhibiting the work of local artists and photographers, so there’s something for everyone:

    14 Route des Creux
    1936 Verbier

    And here we are on Google Maps.

    Our opening hours will vary throughout the 21/22 season, so we’d recommend that you check Google before visiting.

    Our Team

    Tom Bata wo background

    Tom Bata

    CEO & Founder

    Lifelong mountain sports enthusiast with experience living and working on three continents. I learned how to ski before I could walk and I’ve been skiing in Verbier since childhood. I held various marketing and management roles in the fashion industry before taking the MGG leap.

    Paola Colleoni cropped

    Paola Colleoni

    Merchandising Director

    Lover of the great outdoors and a keen skier, hiker and windsurfer. I have an extensive background in retail merchandising and finance, and spent almost seven years working in Australia, before returning to Italy in late 2020 to co-found my own brand.

    Charlie Cazalet wo background

    Charlie Cazalet

    Commercial Director & Co-Founder

    Freeski obsessed Japanophile, photographer, fly fisher, surfer, guitarist and Hendrix superfan. Happiest when embracing RV life and ski touring deep in the Hokkaido backcountry. Lawyer in a distant former life, and then I saw the light.

    Friedi Feige wo background

    Friedi Feige

    Sustainability Manager

    Sustainability guru with a background in infectious disease microbiology and public health. I’ve lived on three continents and am happiest when outside enjoying nature, biking, hiking or making the most of snow in the mountains.

    Patrik Pavlicek wo background

    Patrik Pavlíček

    COO & Head of Design

    Born in Prague, I’ve worked in the design and fashion industry for the past 15 years. With my background in international fashion, I’ve overseen collaborations in Europe and the Far East, which gives me a unique perspective. My pastimes include travelling, golf, opera and snowboarding.

    Rohit Chandra Mouli wo background

    Rohit Chandra Mouli

    Marketing Director & Co-Founder

    An adaptable multicultural technophile with a passion for freeriding, football and digital marketing. I want to make a meaningful contribution to the teams I support and to know that the work I’m doing is having a positive impact. Paradise doesn’t have to be tropical!

    Tomas Vojtas wo background

    Tomáš Vojtas

    Graphic & Fashion Designer

    Graphic and fashion designer with more than 15 years’ expertise in sport and streetwear. I particularly enjoy the connection between nature and design. I’m also a keen photographer and snowboarder, and like to spend as much time as possible up in the mountains.

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