MGG was founded on a promise of quality, an obsession with radical transparency, and a commitment to long term sustainability.
...we believed that the prevailing snowsports-wear apparel business model was inherently flawed and in direct opposition to the mountains that we love and the environment that supports them.
Therefore, our aim has always been not to follow the herd, but to try to demonstrate that there is a different way of doing things.
The global apparel industry has been under the spotlight for many years, due to the negative impact that it has on the environment and society. When founding MGG, our aim was to create a new kind of D2C brand that actively recognises and acknowledges its environmental and social impact from the very beginning, and which does everything within its power to minimise this impact, while creating value for its customers, and the suppliers and communities with which it partners.
We want you to understand everything about your purchase, and not just the financial cost of our manufacturing and operations. Globally, the apparel industry is the 4th highest consumer of raw materials and water, and the 5th highest producer of greenhouse gas emissions. Furthermore, working condition transparency is sorely lacking. The environmental and social costs of our industry must not be ignored, and so, this year, we’re launching our Price vs Cost transparency initiative.
While 60% of all clothing sold in the EU is produced abroad (mostly in Asia), we take pride in manufacturing 100% of our products in Europe. Such an approach allows us to ensure the premium quality of our products, to work in close cooperation with our suppliers, to guarantee that our suppliers’ employees enjoy fair working conditions, and to monitor our suppliers’ environmental impact.
Fair working conditions for our employees and suppliers are a cornerstone of our brand ethos. Our premium quality gear is produced by people in Europe, only. We strongly believe in European manufacturing talent, as well as the capacity of its clothing manufacturing infrastructure to evolve and become increasingly more sustainable.
An in-depth assessment of the carbon footprint of our wider business operations, and also a strategy to reduce up and downstream greenhouse gas emissions, will take time to implement. We will work on this in close cooperation with our suppliers and experts. For now, however, we’re reducing our greenhouse gas emissions with carbon offsetting. In partnership with Forestmatic, we’re planting a new tree in the tropics in Uganda with every single online and offline order, so as to fully offset the carbon footprint of every product that we sell.
Our Off Piste . On Course give back initiative combines circularity and a social cause. When you’ve had enough wear out of your old gear, you can send it to us, and we’ll make sure that it will be sent on to a charity operating in cold, high- altitude climates, such as the Himalayas or the Andes, where people less fortunate than ourselves need warm clothing every day to live and work.
