Therefore, our aim has always been not to follow the herd, but to try to demonstrate that there is a different way of doing things.
BOUND BY SNOW
MGG was founded on a promise of quality, an obsession with radical transparency, and a commitment to long term sustainability.
Therefore, our aim has always been not to follow the herd, but to try to demonstrate that there is a different way of doing things.
SUSTAINABILITY MEANS A BETTER TOMORROW
RADICALLY TRANSPARENT FROM DAY ZERO
The global apparel industry has been under the spotlight for many years, due to the negative impact that it has on the environment and society. When founding MGG, our aim was to create a new kind of brand that actively recognises and acknowledges its environmental and social impact from the very beginning, and which does everything within its power to minimise this impact, while creating value for its customers, and the suppliers and communities with which it partners.
PRICE VS COST
We want you to understand everything about your purchase, and not just the financial cost of our manufacturing and operations. Globally, the apparel industry is the 4th highest consumer of raw materials and water, and the 5th highest producer of greenhouse gas emissions. Furthermore, working condition transparency is sorely lacking. The environmental and social costs of our industry must not be ignored, and we’ll therefore continue to build on our Price vs Cost transparency initiative. In particular, we plan to expand it by developing a new ‘Radical Transparency Label’, which we’re aiming to integrate within as many of our future products as possible.
100% MADE IN EUROPE
While 60% of all clothing sold in the EU is produced abroad (mostly in Asia), we take pride in manufacturing 100% of our products in Europe. Such an approach allows us to ensure the premium quality of our products, to work in close cooperation with our suppliers, to guarantee that our suppliers’ employees enjoy fair working conditions, and to monitor our suppliers’ environmental impact.
FAIR WORKING CONDITIONS
Fair working conditions for our employees and suppliers are a cornerstone of our brand ethos. Our products are produced by people in Europe, only. We strongly believe in European manufacturing talent, as well as the capacity of its clothing manufacturing infrastructure to evolve and become increasingly more sustainable.
CARBON NEUTRAL
An in-depth assessment of the carbon footprint of our wider business operations, and also a strategy to reduce up and downstream greenhouse gas emissions, will take time to implement. We’re continuing to work on this in close cooperation with our suppliers and experts. For now, however, we’re reducing our greenhouse gas emissions with carbon offsetting. In partnership with Forestmatic, we’re planting a new tree in the tropics in Uganda with every single online and offline order, so as to fully offset the carbon footprint of every product that we sell.
GIVE BACK INITIATIVE
Our Off Piste . On Course give back initiative combines circularity and a social cause. When you’ve had enough wear out of your old gear, you can either leave it at our Verbier Store, or send it to us. We then work with charities such as Riders for Refugees to ensure that your donations will be distributed to people who are less fortunate than ourselves, and who need warm clothing every day to live and work.